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This site lunarstrategies.com has the following on the web site, "Your Mission Begins Here." We observed that the website also said " Brand identity, GO! Brand position, GO! In a fiercely competitive and fractured landscape of communications, engage your customers in ways that build brand value." It also stated " Start by mapping out the trajectory for your brand. Elevate the brand experience at each interaction. And never lose sight of your brands reputation. Get to know us . What do we want them to feel and how do we want them to act? THE BRAND TRAJECTORY PROCESS." The header had advertising agency Indianapolis as the highest ranking keyword. It was followed by website development, digital marketing, and social marketing which isn't as ranked as highly as advertising agency Indianapolis. The next words the site used was brand development. brand strategy was also included but might not be seen by search crawlers.